POTENTIAL IDEA-
The idea behind this has come gradually over the summer months. I started working at surf snowdonia, which has sparked and inspired me massively. I see a potential gap in the market for a clothing brand that promotes and encourages outdoor activities, has a positive impact on health in the younger generations.
Ive got a few ideas kicking around. For example, I like the idea of it being a gender neutral company, that potentially sells clothes, longboards skateboards, surfboards etc. That promotes healthy eating and exercise.
I see a gap in the market for illustrated garments. Ripcurl is one of the most renowned surf brands, yet I feel it lacks authenticity.
This is as illustrative as it gets really. Yes, simple is good and what not, but I feel like more can be achieved. So a gender mutual clothing range focusing on extreme sports and general health.
This brief combines a bunch of my passions, which is why I think it could be successful. It's also something that could be continued after uni, which gives me more of an incentive to get it done.
Ive gathered a bunch of useful contacts over the summer, that could really make this work.
This is where I worked-
There's opportunities for collaborating here, for a potential future business, for growth and development and its something that gets me excited.
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